A look at branding and identity of PlayStation

 This link is a article talking about the future of play. This article is useful to show experimental advertising, and I think it’s a great article to show that you don’t just need videos and articles, advertising can be more fun and experimental. https://www.face2face-marketing.com/playstation-uks-experiential-marketing/

 This link is to an article talking about how effective the PlayStation 5 marketing campaign was. It’s use of social media to bolster the support of the product. The article is mostly about advising businesses on how to advertise such as engagement with the audience. https://blog.growwithbolt.com/blog/what-can-businesses-learn-from-playstations-ps5-marketing-campaign

  https://www.thesixthaxis.com/2020/09/14/ps5-playstation-5-the-edge-play-has-no-limits/ The link above links to an article talking about one of the adverts released before the PlayStation 5 release. I picked this especially because of the fantastic description of how PlayStation creates these trailers. It talks about how instead of showing gameplay or any kind of console. The trailer creates a kind of world of wonder for the viewer to be enthralled in. But the other reason I picked this article is the fact that the article also gives a healthy amount of  information relating to the release of the ps5 and where and when you can find it.