Advertising through word of mouth

 I wanted to write a quick word on a very special version of advertising. It is one of the only free advertising technique worth millions. Whether students at school talking about the new PlayStation game releasing or people getting more and more excited talking about the new PlayStation console that is going to release. The effectiveness of the word of mouth is not be laughed at. How many times can you recall a work friend talking about a new PlayStation game that they are really excited for. You probably can’t remember exactly when or what it is. However I can guarantee at least one time you have gone home and has at least looked at that game your i was talking about. I would say the most effective part of this is the branching of the talking. If someone tells me about a new PlayStation game releasing and I really like it, I will then spread that advert to the other people that I know. Although saying all of this I very much doubt PlayStation would ever straight up come out and say that they wanted people to spread the word. It would most likely be in a more subtle technique.